AI can be hugely helpful in this work. An LLM can analyze call transcripts, find recurring objections, turn customer evidence into a talk track, adapt a core narrative for an industry, and help a seller prepare for a specific account. It can complement the human in the loop by giving force to her intuition and questions.
That’s the new job for the “English major”: not producing more collateral, but translating between the people who build the product, the people who sell it, and the people who might buy it. In this case, you’d rightly call that product marketing, but it’s a more thoughtful product marketing than we often see. The focus is on the storytelling that stitches together all the other functions, such as competitive intelligence, product launches, sales enablement, and more.
This emphatically is not a Luddite role. It’s very much AI-first, early and often. But the AI shouldn’t own the story; it’s a helper to guide and support the story with analysis and data. The goal isn’t artisanal, AI-free prose. We don’t need humans to type every word any more than a good movie needs to ban CGI. The best special effects serve the story and largely disappear. Once the effects become the story, the wonder goes away.
